Get Answers to These Twenty Three (23) Questions
- How to evaluate all internet marketing tools and determine the best approaches for your programs.
- How to identify the trends and models that will work for you in the next two years.
- How to take advantage of your social & mobile communities before and after program.
- How other producers are building their 365-day social media & mobile programs.
- Why it's important to have a social media & mobile schedules that starts the moment last year's program ends.
- How to build momentum for your annual event nine months, six months and three months out.
- The most important times of the year to engage your social media & mobile followers.
- How to determine which search engine marketing channels & mobile tools work best for you—and when.
- Which direct mail tactics combined with internet tools is best for drawing attendees to your programs.
- How the number of website impressions you collect can translate into sponsorship and online sales.
- How to turn the number of Facebook "likes" you have into meaningful information that will help your attendance.
- Best practices for analysis using Google Analytics.
- How to build buzz in meeting rooms and hotel lobbies that will transfer to your programs.
- How program producers are turning first-time attendees into year-round fans.
- How to bring exhibitors in on the excitement and help them find leads for themselves.
- How to take advantage of Facebook, Twitter, LinkedIn and other social media to build registrations.
- Which tactics lead to more revenue generation than others?
- How your colleagues are turning friends, fans, and followers into clients and customers.
- How to use search, social media & mobile marketing to supercharge registrations by connecting registrations directly to lead generation.
- How to promote (and up sell) sponsors on social & mobile channels and help them connect in meaningful new ways to your audience.
- How to shift through the social media & mobile metrics to find those most important to you and your program.
- How to find the right way to take advantage of social media & mobile during the event to enhance the experiences of participants.
- How to use social media & mobile marketing both before and after your event to turn it into a 365-day experience that puts you and your programs right at the heart of the community and industry it serves.