Welcome to the Effective Seminar Marketing Institute
Promoting your seminar or conference event ranks among the most challenging of "direct sales." Just think what you are up against …
- Skeptics who do not recognize your brand or who do not appreciate your expertise in your field...how do you build credibility and promote yourself and your program.
- Many different categories of people to sway your way (not just prospects themselves but their bosses, budget watchers, and big egos)
- Costly promotions … printed, email, web-based SEM and SEO, cold calls. How do you drum up attendees and keep your event cost effective?
- Built-in objections (good examples: prospects soured by competitor's seminar or workshop, an organization culture of "we don't need outside help," or "I can't afford to attend nor do I have the time to attend."
How do you meet these challenges and objections?... For many, ESMI Founder and Executive Director Ralph Elliott's tips, caveats, checklist and "big-swing" ideas are the solution.
Whether you’re a newcomer or a veteran at filling seats at your events - large or small, niche topic or general interest, high-ticket or low - you will come away from a Ralph Elliott CONVERSATION with NEW and EFFECTIVE ways to pack the house and show a healthy profit.
Call Ralph Elliott at 864.710.2815 for a FREE personal consultation or email elliot@clemson.edu (notice one "t" in the e-mail address).
