A personal message from ESMI Director of Marketing, Anne Copeland (864.506.0742) or anne@seminarmarketing.org
Let’s face it: the world is
changing at an incredibly fast rate. It is imperative that, as an
entrepreneur, you stay on top of the latest best practices to improve
the marketing at our organizations.
ESMI Turn-Key Marketing program offers the six tools described below.
We will help in creating a timeline for a marketing rollout, and we can
help facilitate the implementation of the plan. Not all tactics are
critical to success of your marketing efforts, but each has the ability
to deliver your message to your customers in new ways.
- Microsite: ESMI offers the
capability for your organization to develop a 2-4 page micro site
promoting any number of programs, or one program individually. Your
brand will be consistent throughout the site, and these sites can
include:
a. Registration forms
b. Contact forms
c. Downloads of registration forms and content
d. Shopping carts for online registration
Pricing starts at $1,250.00 - Social Media is changing the
rules of how organizations market their products and services. This can
be positive for both your organization and your prospective customers,
and ESMI will work with your organization to determine some of the best
tools to utilize, including:
a. Blogs
b. Wikis
c. Web 2.0 sites such as FlickR, YouTube
Pricing starts at $750.00 - Email Marketing is an
important component in a marketing system to maintain a strong base of
engaged customers. Email Marketing Services
include:
a. Design a custom template for your institution, department, or individual programs
b. Develop a plan for building your email list or segmenting your current list
c. Send our email blast campaigns which track the individuals who open and click on the email
d. Implement a strategy for improving open and click-through rates over time
Pricing starts at $495.00 for custom templates and $60/month for campaigns - Online Videos can add a
personal touch to your eMarketing campaigns, and have been proven to
enhance customer conversion if executed appropriately. We can work with
your organization to roll out many different types of videos:
a. Slide Shows featuring highlights of your organization, your division, or upcoming programs
b. Videos featuring customer success stories and case studies
c. Custom videos where our team will record a several minute clip for your organization
Pricing starts at $695.00 - Social Networks are
increasingly popular and your organization must have a strategy for
having a presence on the sites. Social networking gives you an
opportunity to maintain a large amount of relationships online, and
connect with prospects on their turf. ESMI will help develop a strategy
that picks the most influential networks for your organization and help
customize them for your campaign. These networks include, but are not
limited to:
a. Facebook
b. LinkedIn
c. Twitter
Pricing starts at $950.00 - Traditional Marketing is an
important component we feel cannot be neglected. With any marketing
system, there needs to be a solid balance between traditional marketing
and eMarketing. ESMI can partner with your team to analyze your use of
traditional marketing collateral and recommend the appropriate
marketing mix for your future efforts.
Pricing starts at $500.00
Please contact me at 864.506.0742 or email me at anne@seminarmarketing.org.
