Effective Seminar Marketing Institute
Effective Seminar Marketing Institute International
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About The Effective Seminar Marketing Institute

Learn tricks of the trade used by some of the biggest players in the seminar promotion business ­ straight from the man who mentored them himself. ESMI and Ralph Elliott presents: “How to Promote Any Seminar or Event for Maximum Payback.”
 
Available as a public workshop, in-house presentation or as a kickoff keynote.
 
Putting on a successful seminar or event isn’t easy. There’s a ton of details to consider, countless bases to cover, changing budgets to deal with, and a big bottom line to shoot for. Even the smallest misfire can spell trouble in lost registrants, unhappy attendees or unexpected expenditures. Your organization's reputation is on the line ­- maybe even your own job.  But you already know that! What you may not know is  
there are scores of little-known ways to simplify promotion. 

We have tricks of the trade from years of experience, lots of smart testing, hard-won victories and even embarrassing defeats. As with any endeavor, simplicity breeds success ­ with happy customers, repeat business and bigger profits.
 
Plan now to learn these insider tricks! A recognized expert and educator will clue you in on everything from efficient execution of direct marketing fundamentals to sophisticated selling strategies. Whether you’re a newcomer or a seasoned veteran, you’ll come away from a Ralph Elliott presentation with new and effective ways to pack the house and show a healthy profit.

Contact Ralph Elliott at 864.710.2815 or elliot@clemson.edu for a free consultation. Work with Ralph, and  you will take away the savvy and support you need to …  

  • Tweak existing promotion models to crack that elusive break-even bar
  • Start off at break-even if you are new to the seminar/conference promotion business
  • Tailor your message and image to fit your audience, regardless of the price of your event

Or scrap your shop-worn promotion model altogether and create a brand new plan with a fresh look and feel! You can offer more compelling benefits, a repositioned pitch with a sweeter offer, a rock-solid guarantee, and an incredibly simple sign-up process.

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