Promoting your seminar or conference ranks among the most challenging of "direct sales." Just think what you are up against…
- Skeptics who do not recognize your brand or who do not appreciate your expertise in your field. How do you build credibility and promote yourself and your program?
- Many different categories of people to sway your way (not just prospects themselves but their bosses, budget watchers, and big egos).
- Costly promotions… direct mail, email, social media, web-based search engine optimization and marketing and cold calls. How do you drum up attendees and keep your event cost effective?
- Built-in objections (for example: prospects soured by a competitor's seminar or workshop, an organizational culture of, "We don't need outside help,” or, "With budget cuts, I can't afford to attend, nor do I have the time."
How do you meet these challenges and objections? For many, ESMI Founder and Executive Director Ralph Elliott's tips, caveats, checklist and "big-swing" ideas are the solution.
What is your next step? Contact ESMI Director of Education and Training, Linda Carol Craven, at: 864.710.4312 or email Linda at: firstname.lastname@example.org.
I attended Ralph Elliott’s marketing program 13 years ago in Australia & built a multi-million-dollar conference organization. I am back to the US for another session. Ralph is the seminar organizer’s guru, the world’s best! implementable ideas.
- Dr. Charles Schofield