Promoting your seminar or conference ranks among the most challenging of "direct sales." Just think what you are up against…
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Skeptics who do not recognize your brand or who do not appreciate your expertise in your field. How do you build credibility and promote yourself and your program?
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Many different categories of people to sway your way (not just prospects themselves but their bosses, budget watchers, and big egos).
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Costly promotions… direct mail, email, social media, web-based search engine optimization and marketing and cold calls. How do you drum up attendees and keep your event cost effective?
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Built-in objections (for example: prospects soured by a competitor's seminar or workshop, an organizational culture of, "We don't need outside help,” or, "With budget cuts, I can't afford to attend, nor do I have the time."
How do you meet these challenges and objections? For
many, ESMI Founder and Executive Director Ralph Elliott's tips,
caveats, checklist and "big-swing" ideas are the solution.
What is your next step? Contact ESMI Director of Marketing, Anne
Copeland, at 864.506.0742 or email Anne at: anne@seminarmarketing.org
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